tom brady in pink sneaks

NFL players in pink is a beautiful thing.

Every Sunday throughout October, your favorite athletes will be accessorizing in pink in honor of Breast Cancer Awareness Month. Pink gloves, pink sneakers. I even saw a pink ribbon on several pigskins. What an ingenious way to raise awareness.

The American Cancer Society and the National Football League joined forces to roll out the campaign. And it makes a lot of sense when you think about it. I’m sure almost all of the men in the league know someone who has been touched by the disease — a mother, a sister, an aunt, even other men. Of course they want to show their support.

It’s touching actually, to see all those big, burly guys rocking pink for such an important cause. Collaborative efforts like this is how you conquer cancer. It’s not always about promoting new drugs and treatments. Sometimes it’s about showing solidarity. Sometimes it’s about supporting from the sidelines (pun intended). Whoever came up with this idea needs to get a promotion. Go NFL.